What’s in a name? Your reputation.

This isn’t about money but about taking pride in your work. “Crap” doesn’t always mean “cheap.” How many times have you bought something that was a generic or store brand only to find it is just as good if not better than the more expensive name brand? On the flip side, how many of us have paid top-dollar for some expensive bling only for it to fail when put to the test? Continue reading What’s in a name? Your reputation.

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