When Authors Don’t Try

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No one ever said getting published and building an audience was easy.

Wait a minute…yes they have. There are lots of online gurus who say this all the time. Can’t write? No problem! Can’t tell the difference between an infinitive and a run-on sentence? Who cares! Readers don’t care if you can’t write. They just want to spend money on your book! It’s all about the big bucks and getting published!

Yeah. Whatever. I think it’s safe to say that those who follow this route quickly come to realize that 1) it does take more work and commitment than they present and 2) you DO need to put some time and care and effort in your writing if you expect to build an audience as a writer and be seen as credible as a writer. Not everyone who buys your work will leave a review, or if they do and they are all negative, that doesn’t inspire confidence in your work.

Did you read my post “What’s in a name? Your reputation”?

There are many publishers who invest the money and time to nurture new, talented, never-been-published-before authors. Our publishing houses publish new talent and will continue to do so. The “big dawgs” don’t care to gamble money on a newbie, unless that newbie has done all the ground work, built their own audience/market, and got some positive reviews. Then the major houses step in, offer a contract, and present the world with the latest “overnight success.”

Writing and creating your work is only half the picture (or half the book) with regard to the publishing industry. Publishing industry is a business regardless of whether your writing is your main source of income or not. Businesses must make money to survive. Period. If your work doesn’t sell, it’s not earning the publisher any money and you’re not getting a royalty payment.

REALITY CHECK #1: Authors cannot avoid self promotion if they really want people to buy their work. If you’re in a rush and just eager to get your name out simply to say that you’re a “published author,” I suggest you seek a vanity press.

REALITY CHECK #2: If your work doesn’t sell and you’re with a publishing house, then prepared to be dropped from your contract. If your book has poor or very poor (as in zero) sales, then don’t make yourself comfy at that house.

REALITY CHECK #3: No one is safe—unless you self publish. Authors get dropped from major houses for the same reason. Their books don’t sell or there are massive returns from bookstores and other retailers means the publisher is not making money, they are losing money.

We’ve had to let authors go, and I hate it. Not only because we’ve spent our own time and money getting their product to market, but because these are talented authors who deserve an audience. It’s a risk we take.

We’ve even had to release an author who won an award with the book we published. We even entered the contest for him! But this author, despite never being published before and winning an award for his first-time effort failed to promote himself or his work!

It’s not like we didn’t try. HE didn’t try.

After all the time you took to write your novel and get it accepted for publication,  can you squander the chance that others would love to have? That’s what this guy did.

Would you do this?

Here’s a tip from me: if you’re not ready to promote your work AND yourself, DO NOT SUBMIT YOUR WORK TO A PUBLISHER.

Waste your own time, not ours.

©2012. Zetta Brown

[Originally published May 9, 2012 for my "Reality Check" feature at SheWrites.com]

What’s in a name? Your reputation.

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It doesn’t matter what you do for a living. If you do sloppy work, no one will want to deal with you, especially if they don’t have to.

When it comes to writing, “crap” is subjective.  Can you believe some of the crap being published today? Who would pay good money to read such crap?

Have you ever read a book by an author and thought this? Which pained you more: the fact that you wasted your money or that you wasted your time reading their crap?

Would you spend your time or money reading anything else by that author again? Certainly not, unless you have to for your job or you’re a student. You do have a choice.

The public do not have to part with their hard-earned cash or spend their valuable time reading the sloppy work of others. There is a plethora of books on the market today with literally thousands more being added daily. To say that it is difficult to stand out as a writer worth reading is a gross understatement.

This isn’t about money but about taking pride in your work. “Crap” doesn’t always mean “cheap.” How many times have you bought something that was a generic or store brand only to find it is just as good if not better than the more expensive name brand? On the flip side, how many of us have paid top-dollar for some expensive bling only for it to fail when put to the test?

Speaking of brands, I recently read a book called Brand You by John Purkiss and David Royston-Lee. The book is mainly geared towards jobseekers, but I recommend it for authors because it will help you to start thinking of yourself as a brand, which is important if your goal is to establish yourself as a writer and take the craft of writing seriously. One of their favorite quotes (since they use it more than once in the book) comes from Amazon founder Jeff Bezos who says: “Your brand is what people say about you when you are not in the room.”

Think about it. If your “brand” develops into something that becomes synonymous with “crap,”…what does that say about you? Here’s a bit of word association:

[YOUR NAME HERE] = crap

Don’t let it happen to you. And don’t think that hiding behind a pen name will protect you because covers can be blown. Your name says something about you. It identifies you. It is important for you to be true to yourself and whatever it is that makes you unique. People will either like you and want to get to know you, or they won’t.

I attached this image to this post because one of my Facebook friends posted it on her wall. It made me smile and it also serves as a boost for whenever I’m feeling demoralized. There will always be someone ready to criticize you and tear you down to size. When it happens, it may be very hard not to take criticism personally—even if the person hurling it intends for it to be taken that way. If you have put forth your best effort and someone doesn’t like it, consider it a difference of opinion and taste. “If you don’t like me…”

Nevertheless, I would hope that when it comes to your writing—or any work you do—that you take pride in it and make it the best it can be.

©2012 Zetta Brown

[Originally published April 25, 2012  for my "Reality Check" feature blog at SheWrites.com]

EPIC eBook Awards – “2 out of 3 ain’t bad!”

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We’re not long back from an extended trip to Texas. While there, the husband and I represented our publishing house LL-Publications at the annual event EPICon in San Antonio hosted by EPIC – The Electronic Publishing Industry Coalition.

We had three books up for awards for Best Mystery, Best Nonfiction, and Best Horror. I am pleased to announce that our authors won the gong for Best Mystery (The Dead Detective Agency) and Best Horror (Pillar’s Fall)! You can read about it on the LL-Publications blog.

Visit EPIC’s home page for a complete list of  winners in EPIC’s eBook Awards for 2012.

Meat Loaf was right. “2 out of 3 ain’t bad.”

Feelin’ mighty smug, indeed.  :)

Let’s Talk About Sex…and Writing

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The Question: Is sex an important component to develop in your writing? How are you able to weave it into a work AND also have a strong plot development?

I have said that I don’t trust asexual people. In my opinion, sex isn’t a villain or a hero, it just is. Sex can be used negatively (rape), or it can be used positively (procreation), or for fun and entertainment. I prefer to use sex for the latter. Sex can be written in any genre—but does it need to be there? The answer to the question of whether or not sex is important in my writing depends on the story and how much focus the sexual act is to have.

I’ve written short stories and novels with varying heat levels. I wrote my first “love scene” (I was too young to see it as “sex”) when I wrote my first novel at the age of ten. I was already reading Barbara Cartland, Harlequin, and Silhouette romances. Granted, those early books were not as explicit then as some of the lines are today, but they helped open the door to my sexual education.

When I wrote my early stories, I would copy the “love scenes” from my favourite Silhouette Desire books and incorporate them into my own. Yes, I am admitting to plagiarism. But since these early stories never saw the light of day and are long gone, I’m not going to worry about any copyright infringements.

But copying those scenes were an education in itself. It helped me deconstruct what was happening. I may not have known entirely what was going on, but I was having fun trying to figure it out! It also led me to read more erotic tales, like Story of O, The Pearl, and others.

I discovered that writing about sex doesn’t have to be explicit in order to convey sexual intimacy. For example, the Vampire Chronicles by Anne Rice can be considered erotic but not by the usual means of sexual penetration—but penetration through the bite on the neck. Whereas stories by Anais Nin portray sex as we (generally) know it: insert tab A into slot B, albeit with extra flair.

In my novel, Messalina: Devourer of Men, Eva Cavell is a woman in her mid-thirties who is sexually repressed despite her strong sexual desire. As an erotic romance, sex is important in this tale. Throughout the novel, Eva is coming out of her sexual shell, and the story calls for various levels of detail to show this. For example, here’s a snip from the first chapter where she admits a penchant of hers:

But there’s something thrilling about sitting in a dark room with other people all facing the same direction with our eyes, supposedly, focused on the screen. The darkness allows fingers to fumble with buttons, zippers, and other obstacles that prevent flesh-on-flesh contact. Darkness allows nimble digits to circle around a man’s swollen pride or spread apart the vertical lips of a woman’s secret. Suddenly, the room brightens because of a scene change and, depending on level of nerve, fingers recoil to their proper, prayer-clasped position on your lap or they probe deeper, squeeze harder . . . get wetter.

While not graphic, I’ll give you three guesses as to what she’s describing. Later on in the novel, I’m less subtle when showing the action between Eva and her man Jared because, at this moment, they are in heat:

His loins slap my thighs as every ounce of his power goes into each thrust. He ploughs into me, making the bed springs quake, and we ride them for all they’re worth [. . .] I spread my legs wide to accommodate him and he hooks his arms under my knees, anchoring me in place.

Pretty obvious as to what’s going on . . . but what about here?

It is slow going but worth it. I am in sweet agony feeling a combination of being ripped open and stuffed simultaneously. Some moments later, Jared gives a sudden thrust and we both cry out. He is completely lodged and I constrict around him. He embraces me and we lie still, both of us trembling.

It’s not blow-by-blow like the passage above, but it is evocative, just the same. The “heat” is still there and what you have here is a couple who now trust each other enough to expand their sexual experiences.

When it comes to sex and strong plot development, it is my characters who control the sex. Their character development drives the plot, and if they are not focusing on the sex, neither will the story.

Read an Excerpt

“I’ve seen you here before, you know.”

I freeze for a moment, but soon recover then put down my cup. “I beg your pardon?”

“I’ve seen you—here—before. Several times.” He takes a sip of his coffee not minding that he’s just uncovered my greatest fear: the fear of discovery.
“Frankly, I’m surprised you’re alone.”

I look at him again, hard, my brain cycling through all the faculty, departmental, and staff meetings to try and place his face. I can’t.

“Who are you?”

He laughs but not in a derisive way and turns in his seat to face me. Once again his mouth turns up in a smile making me wonder if his lips are as soft as they look. His knee brushes against my thigh sending a spark of electricity up my spine.

“Don’t look so scared, Evadne. Your secret is safe with me.”

“And what secret would that be?”

“Do you really have to ask?”

“I think I do.” Even I couldn’t resist smiling as he gives me a knowing look. I twist my upper body in his direction and rest my arm on the back of my chair. As expected, Jared takes in the presentation of my cleavage but only for a moment. “I’m not used to conversation.”

“Well that’s a shame. A pretty thing like you is bound to have something to say.” He winks and turns away to take another sip of coffee. His lower lip looks full and succulent as it supports the rim of his cup. The muscles in his neck flex as he swallows. I would love to bite that neck. Mark him.

“Do you think?”

“Come on, Evadne.” Smiling, he faces me. “Don’t sell yourself short. You may try to look easy, but you’re not. You have taste. I can tell from the films you see—viewing companions not included.” He winks at me again and I get butterflies in my stomach. “You carry yourself like a queen. And girl,” he says, shaking his head, “there are some things you can’t learn off the street.”

This time it’s my turn to laugh. “You’re very observant.”

“It’s what I do, darlin’.”

This time there’s no hint of playfulness in his tone and we sit, taking each other in. For the first time I notice something else about Jared’s gaze. Although clear and open, his eyes are still dark enough as not to give everything away.

In the silence, we hear the downstairs lobby fill with patrons. He looks back over his shoulder, once again giving me a view of his neck. “The film’s letting out.” He smiles and stands. “Shall we go?”

“It depends.” I raise my head to look up at him and give a playful smile. “What do you think of my viewing companion now?”

In response I am treated to a flash of his white, even teeth in a grin that would melt the resolve of the coldest virgin.

“I also said you had taste.”

============

©2008 by Zetta Brown. Originally Posted at All the Blog’s a Page


Sample Query / Submission Cover Letter

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This is something that we used to have up on our website at LL-Publications and Logical-Lust Publications as part of our submission guidelines when we were open to general submissions. It was meant to be a helpful tool for those interested in submitting their work to us or asking if we would be interested in reading their full manuscript.

Oh, if only people would listen.

Using this exact letter wasn’t mandatory to get past our door, but if more people made their initial approach with something like the following letter–they would have found themselves getting over that first hurdle: getting an editor interested in their work.

Our sample letter lays out the pertinent information in a concise way. What do I mean, you ask? Because:

  1. It is professional in tone.
  2. It says how/where the submitter discovered the publishing house. This is a good thing to show the editor/publisher that you have done your homework.
  3. It gives all the vital details such as contact info, short blurb,rights ownership, and hints to a marketing plan.
  4. It is professional in tone. Whoops! I’ve said that already. It must be an important point, then.
==================

Ima Goode-Writer

Pen name (Notta Hack)

123 Penn Street

Any Town, Any State/Country

11122

(555) 555-6789

ima@email.com

Dear Editor,

I saw your listing/heard about you in/from                              and would like to submit my mainstream fiction novel, Perfect, for your consideration.

Perfect is a contemporary story set in New York about a writer, Sally Vane, who is offered a multi-book, multi-million dollar deal for submitting a manuscript with no editorial mistakes whatsoever. Her writing is perfect and she has the need to tell the world. However, she faces a dilemma when others in the book industry try to tell her otherwise.

I enclose the following:

  • A full author bio
  • A detailed synopsis, including characterization
  • The first, second, and last chapters
  • Preliminary marketing proposal.

This novel stems from the popularity of movies and television programs showing an “insider” look at an industry. I believe the Perfect audience for this novel are people between 25-35 who enjoy movies like The Devil Wears Prada and television shows such as Ugly Betty. Although the protagonist is a woman, I believe men will find the story entertaining.

I declare that I am the author and sole owner of Perfect and that it is original and contains no matter unlawful in its content, nor does it violate the rights of any third party.

Should my submission be to your liking, I am prepared to send you the complete manuscript. I am also willing to promote my work in an effort to increase sales. As a high school teacher, I am used to speaking before an audience, and I live in an area with several large bookstores and other venues allowing me to network and reach the public.

I look forward to your response.

Sincerely,

Ima Goode-Writer

Enclosures

Creative Commons License
Sample Query/Submission Cover Letter by Zetta Brown is licensed under a Creative Commons Attribution 3.0 Unported License. Permissions beyond the scope of this license may be available at http://zettasdesk.com/about/. ©2012 by Zetta Brown

“Y’alright there, mate!” – Getting Into (Foreign) Character

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Have you written a story where one of your characters comes from a country foreign to yours? You may have visited the location physically or have been an armchair tourist. Regardless of the way you traveled, you have now decided to created a character who originates from this place.

I’ve read various stories or excerpts written by American authors featuring British characters and/or locations. They prompted my interest because I’m now a Sistah in Scotland–that’s to say a black woman living in Scotland.

As such, my observations are going to be from the slant of an American observing the British, or to be more specific, the Scottish.

Scotsmen are very popular in romances. What images do you get when I say the word “Scottish?”

Kilts, haggis, bagpipes, tea, red double-decker buses?

Now, what do you see when I say “British?”

Bowler hats, pubs, crown jewels, tea, red double-decker buses?

If you said “yes” to either question you’re on the right track–to a point. I’ll explain more later.

What do you know about Scotland apart from stereotypes? I know some Americans belive Scotland is in Northern England and not a separate country at all. We need more geography lessons in our schools, but I digress. Are the Scots like the English, just with a thicker accent?

Um…no.

After living in Scotland for several years (and as a dual citizen), I’ve come to learn and appreciate the difference. Americans (if not the rest of the world) and even native Brits have been conditioned to associate the word “Brit” or “British” with ENGLAND. They fail to realise that “Britain” includes Wales and Scotland, and the “United Kingdom” also includes Northern Ireland–and all these countries have differences from England. Gee! Go figure! Some differences are subtle and some are substantive.

What does this have to do with character building? Quite a lot.

Say you are writing a story that takes place in Scotland. I’m going to give you a few tips to make your story sound a bit more authentic.

Here’s a subtle difference to consider. How many times have we read a bit of dialogue where a “British” character refers to a woman as “love?” In Scotland, a woman is probably more likely to be called “hen” or “doll.”

“How you doin’, hen?”
“There you go, doll.”

Scotsmen, down Glasgow-way at least, are more likely to call each other “pal” rather than “mate” like they do in England. “Mate” is English and Austrailian.

Here’s another thing. In the years that I’ve been here, I’ve seen maybe five Scottish Terriers in Scotland since my arrival. I don’t know where they are. I’m more likely to see West Highland Whites or even Yorkshire Terriers than I would a Scottie. I guess I should have gone to the Westminster Dog Show to see Sadie win Best in Show. Even more common than Westies are the various sheepdogs and collies and mix breeds.

OK–now your character is on their way to work and is going to catch one of the many double-decker buses. What color is it? Is it red? Well, you’re either in Edinburgh or England or on a Scottish hop-on-hop-off tour bus. You don’t see many red double-decker buses in Scotland…and I think they’re thin on the ground even in Edinburgh. The buses here are (for the most part) green, or white, or blue, depending on which bus company owns them.

Stereotypes – not all Scots wear kilts on a regular basis, but whenever there is a special or formal occaision, chances are good that you will observe men in kilts. If you ever want to see a high concentration of kilts in the city, I suggest you visit during “graduation season” in May and hang around the universities. The University of Glasgow was my haunt and I had ringside seats to getting a right eyefull of men in kilts. The main building where some of the ceremonies take place is on top of a hill…and it gets very breezy up there at times…

Seeing men worry about their hemlines is so cute!…And the women take advantage of it.

Spring and summer is also the season for weddings. “A Scotsman who doesn’t wear a kilt at his own wedding needs to check his family tree,” says my husband Jim who is Scottish. I agree! The kilt looks good on any man, large and small, young and old. It takes a real man to wear a kilt who does not question or feel embarassed about his “manhood” because he’s wearing a “skirt.” And speaking of “manhood,” that’s another reason why it takes a man…if you know what I mean.

I’m going to finish this article with a few books you may want to refer to with regard to creating Scottish characters and they are actually cookbooks. Yes, cookbooks. The first is Maw Broon’s Cookbook (translation: “Broon” as in “Brown”…no relation). “The Broons” in Scotland are the a comic strip equivalent to America’s “Blondie”–but with more kids. Since the 1930s, the Broons have provided comic glimpses of Scottish life. Inside Maw Broon’s Cookbook you’ll find many classic Scottish recipies along with reproductions of the early cartoon strips. You may need a translator to get the language down, but you’ll figure it out.

The second is Maw Broon’s follow-up cookbook, Maw Broon’s But An’ Ben Cookbook. A but an’ ben is like a small country retreat or cabin so these recipies are supposed to reflect this with recipies for picnics and barbeques and so on.

But generally speaking and regardless of the nationality of your character, find a good cookbook. Not only will you get an idea of what they eat, you’ll get insights to the culture as well. And then there’s something you can do when it comes to character research that the Internet makes so much easier but people don’t seem to talk about anymore.

Get a penpal!

Creative Commons License
“Y’alright there, mate!” – Getting Into (Foreign) Character by Zetta Brown is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Permissions beyond the scope of this license may be available at http://zettasdesk.com/about/. © 2010 by Zetta Brown. Some Rights Reserved.

What’s this all about?

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Howdy, folks!

My name is Zetta Brown and I wear many hats: author, editor, publisher, brat.

I didn’t want to clog my new personal blog (Zetta’s House of Random Thoughts) with stuff about writing and publishing like most other authors do, so I created this one as a separate outlet. Plus, this also allows room for me to talk about things from the perspective of editor-in-chief and publisher with two publishing houses (LL-Publications and Logical-Lust Publications).

This blog isn’t all about me, either. Hopefully I can con…er, convince…friends and colleagues to drop by and give their take on things.

So stick around! I’ll try to be good and post something twice a week. Hopefully you’ll find it useful, but sometimes, even in this business, you can take yourself too seriously so don’t expect it to be formal and serious all the time. People like that bore the snot out of me…

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